
Art Director - Creative
Fake Agency. Fake Product. Fake Client.
Campaign: Visera XR
Client: Fictional brand (Visera XR) developed for a speculative brief under the creative direction of Boman & Nilsson — an imagined future-facing agency exploring the collision of AI, design & human emotion.
The Brief: Explore your individual creative talent through a two-week immersive tech exhibition. The goal: merge personal creative expression with emerging technology — using Artivive AR to bring the experience to life.
The Solution: Visera XR — A Campaign by Boman & Nilsson.
Visera XR was created as part of an AR-immersive brief — a speculative campaign developed under the fictional agency Boman & Nilsson, where storytelling, future-tech & design collide.
The project reimagines the evolution of accessories through time — from bone, to gold, to glass — culminating in Visera XR: a transparent, intelligent AR/AI wearable. Inspired by Depeche Mode’s “Personal Jesus,” Visera acts as a quiet companion — always present, always learning, always guiding.
We asked: What if the most powerful tech didn’t look like tech at all?
The campaign includes a concept brand, speculative product design, AI-generated visuals, and a marketing video short exploring the human obsession with adornment identity, & the divine.
