Women Who Lead, Dream, Redefine Strength & Style

Campaign: Stay Iconic

Client: Dashl is a Swedish, female-founded beauty brand offering clean, vegan products & professional beauty services.

The Brief: Support Dashl’s launch of 33 new nail polish shades, each named after an iconic woman, through a digital content rollout spanning prelaunch & launch phases. The goal: Generate prelaunch buzz, drive newsletter signups & sustain engagement across social media channels.

The Solution: We created platform-specific content that upheld a cohesive campaign message across all touchpoints. My personal focus was on the Meta sponsored ads in which I crafted performance driven creative aimed at conversion while maintaining a seamless customer journey in mind.