0. 0. 0. 0.

Campaign: Zero

Client: Infobric Group — a Swedish Construction Tech leader helping digitize & improve safety, efficiency & sustainability in the construction industry.

The Brief: Create a bold, insight-driven campaign that communicates Infobric’s long-term ambition around safety, transparency & environmental impact — helping redefine what success means in construction.

The Solution: From content strategy to B2B OOH campaign.

Originally not part of a content strategy plan, this campaign evolved into an unconventional, visual statement for Sweden’s ConTech pioneer Infobric Group.

In some sports, 0. 0. 0. 0. is suspicious.

In our world, it’s the goal.

By celebrating the number zero through satirical sports moments, we reframed what success looks like in the industry: Zero accidents. Zero fraud. Zero emissions.

A clean, metaphor-driven campaign that positions Infobric at the forefront of ConTech innovation.