At Hyper Island, You're Uncomfortably Close to Everything.

Campaign: How Close? This Close.

Client: Hyper Island — a progressive, experience-driven school known for developing future-ready creatives, strategists & leaders.

The Brief: Promote one of Hyper Island’s key brand promises: its uniquely close connection to the creative & tech industries. The campaign needed to bring that benefit to life in a bold, original & content-first way — optimized for digital platforms.

The Solution: How close is Hyper Island to the industry? This close. We transformed a strategic brand truth into an awkwardly physical metaphor. By bringing a suited “Industry Leader” uncomfortably close to students in everyday scenarios, we delivered the message with humor, tension & unforgettable awkwardness.