Chicken. Banana. Peanuts. And Chili Sauce?

Campaign: Make it EL Better

Client: El Taco Truck – a bold Mexican food brand bringing street flavors to Swedish supermarkets.

The Brief: Increase sales & visibility for a specific El Taco Truck product line through a creative campaign.

The Solution: Flygande Jakob — a Swedish classic made with chicken, banana & peanuts, among other things. Weird, right?

Why not add cheesy jalapeño sauce while we’re at it.

Knäckebröd — Swedish, sacred, like cardboard in your mouth — & seriously in need of guac.

In this campaign, every time a traditional dish is paired with an El Taco Truck product, it earns the honorary title of “EL.”