Energy-Saving Tips

Norrenergi

Saving energy isn’t difficult, it’s just something people tend to overlook. Rather than instructing audiences directly, the campaign introduces “the Norrenergi dad,” a character placed in familiar, everyday situations where small habits quietly make a difference.

In one film, a cozy weekend moment reveals overheated radiators and unnecessary energy use. The idea centers on how everyday behaviors, often done without thinking, can have a meaningful impact without requiring major lifestyle changes.

Each film highlights simple actions, from adjusting indoor temperature to air-drying laundry, turning them into relatable and engaging moments. The result is a series of short films that communicate practical energy-saving tips in a way that feels accessible, memorable, and easy to adopt.